The Nigeria Premier Football League (NPFL) has issued a new directive to its member clubs in response to recent breaches of its marketing codes. The league's Chief Operating Officer, Davidson Owumi, has highlighted the need for all rights contracts to be vetted by the NPFL before they become operational. This move comes as part of a broader effort to address issues related to unauthorized marketing practices that have emerged at league venues.
In a memo to the clubs, Owumi emphasized the importance of adhering to Rule A7.6 of the NPFL Framework and Rules. This rule stipulates that any marketing or rights contracts entered into by a club must first receive approval from the NPFL. The purpose of this requirement is to prevent abuses and ensure that all agreements are in line with league regulations. Owumi's directive underscores the league's commitment to maintaining the integrity and consistency of its marketing efforts.
The memo also addresses the rising concern of unauthorized ambush marketing activities by unaffiliated brands. These practices, which involve unaffiliated entities promoting their products or services at NPFL match venues without proper authorization, have been noted to undermine the league’s sponsorship efforts. According to Owumi, such activities are detrimental to the league's collective interests and disrupt the established marketing framework.
Owumi's concerns highlight the need for a more regulated approach to marketing at league events. By drawing attention to these unauthorized activities, the NPFL aims to curb practices that could potentially harm the league’s reputation and commercial value. The league's stance on this issue reflects a broader effort to protect its brand and ensure that all marketing efforts are conducted within the established guidelines.
In his closing remarks, Owumi advised clubs to ensure that all marketing activities conducted at their venues are authorized by the NPFL. He acknowledged the importance of clubs enhancing their revenue streams but stressed that such activities must align with the league’s rules to preserve its integrity. This guidance is intended to foster a collaborative approach to marketing and sponsorship within the NPFL.
The new marketing practice direction signals a stricter enforcement of league regulations and a proactive stance against unauthorized marketing practices. By implementing these measures, the NPFL aims to safeguard its commercial interests and maintain a fair and orderly environment for all participating clubs.
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