Kano Pillars Football Club has officially sealed a groundbreaking ₦100 million partnership agreement with Radio France Internationale (RFI) Hausa, marking a major milestone in the club’s history.
The four-year deal, unveiled during a high-profile signing event in Kano on Thursday, 17 July, brings RFI Hausa on board as the main sponsor of all Kano Pillars teams. The agreement covers the senior team, Team B, and all youth categories including U19, U15, and U13.
As part of the partnership, RFI Hausa’s logo will be emblazoned on the front of all Kano Pillars jerseys. The media organisation will also fully sponsor new kits for every squad, provide modern training facilities, and equip the club with state-of-the-art media equipment. In addition, Kano Pillars’ media team will benefit from professional training in video production and international communication standards.
The deal was signed by Kano Pillars Chairman Alinayara Mai and new General Manager Ahmed Musa, alongside RFI Hausa Nigeria Director, Joe Penney. Ahmed Musa, Super Eagles captain, described the partnership as a turning point for the club.
"This marks a new dawn for Kano Pillars FC. We are committed to transparency, progress, and excellence. I believe this partnership will elevate the club to new heights," Musa said.
Chairman Alinayara hailed the agreement as a strategic step forward for grassroots development and professionalism within the club. He expressed deep appreciation for RFI’s support and highlighted its potential to improve media visibility and fan engagement.
Joe Penney, speaking on behalf of RFI Hausa, reaffirmed the broadcaster’s dedication to supporting Kano Pillars and the wider sporting community.
"Kano has the largest and most dedicated RFI Hausa audience globally. This partnership reflects our commitment to that community and to advancing Nigerian football," he said.
Media Director Abubakar Isah Dandago, also known as Al-Yamalash, noted that the media component of the deal would greatly enhance the club’s communication capacity. "Thanks to RFI Hausa, our media team will now operate on global standards," he added.
RFI Hausa, the Hausa-language service of Radio France Internationale, is known for its wide reach across West Africa and its reputation for neutrality and factual reporting.
This partnership signals a bold step for Kano Pillars both on and off the pitch, as the club prepares for a new era of professionalism, community connection, and sporting excellence.
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