Abubakar Bukola Saraki (ABS) Ilorin FC has unveiled Sports Flames Communications as its Strategic Marketing Partner as the club continues efforts to strengthen its professional structure and commercial operations.
The partnership was confirmed on Friday, June 19, 2026, during the signing of a Memorandum of Understanding (MoU) at the Taiwo Awoniyi Media Centre, George Innih Stadium, Ilorin.
The agreement is expected to focus on marketing, sponsorship acquisition, media promotion, fan engagement, strategic communications, and improving the overall organisation of the club’s activities.
Speaking at the event, ABS Ilorin FC Director of Football, Chief Alloy Chuwuemeka, described the partnership as an important step in the club’s ambition to operate with a stronger professional framework.
"This is one of the key events we will be having to ensure that ABS FC is run in a professional manner. Today, we are bringing in partners, Sports Flames Communications, who are ready to join us in the business of football," he said.
Chuwuemeka highlighted ABS FC’s reputation as one of Nigeria’s leading talent development clubs, pointing to the number of players who have progressed through the club’s system to achieve professional careers.
He mentioned players including Kunle Olusegun, who currently plays in Russia, Gata Mubarak in Greece, and David Okoromi in the Czech Republic, while also acknowledging the progress of Super Eagles players Benjamin Frederick and Olusegun.
According to him, the foundation laid by club proprietor and former Senate President, Dr Abubakar Bukola Saraki, has helped ABS FC maintain its status as a respected football development institution.
"It is this structure established by His Excellency, Dr Abubakar Bukola Saraki, that has nurtured all these talents and continues to nurture more," Chuwuemeka added.
He called on football stakeholders to support the club’s vision of producing more talents and creating opportunities for players to reach higher levels.
Meanwhile, Chief Executive Officer of Sports Flames Communications, Olawale Olatoye, praised ABS FC for its consistency and commitment to player development over the years.
"ABS has demonstrated quality over the years. Those of us in football understand how difficult it is to sustain a club and consistently produce players for the national team. ABS has done exactly that," Olatoye said.
He described ABS FC as a club built on structure, vision, and development, adding that these qualities influenced Sports Flames Communications’ decision to partner with the club.
"This is a team with structure. This is a team that understands development. If we align, we can achieve great things," he stated.
Olatoye assured that the partnership would be guided by a clear strategy aimed at helping ABS FC achieve greater success.
"We are not promising that it will come easily, but we are promising that we will be successful. Sports Flames already has its strategy and template. We are simply joining forces with ABS FC to help the club reach greater heights," he said.
The partnership comes as ABS Ilorin FC continues preparations towards returning to the Nigeria Premier Football League (NPFL), with the club seeking to build a stronger brand both on and off the pitch.
0 Comments