The Nigeria Premier Football League has announced a significant commercial breakthrough after signing a five-year data management and commercialisation agreement with Inview Technologies Nigeria Limited and AS Production Hub Limited. The deal is valued at ₦2 billion and includes an upfront activation payment of ₦800 million.
The new arrangement will allow NPFL matches to be broadcast on free-to-air television and across selected digital platforms. This move is expected to boost nationwide access and strengthen fan engagement.
NPFL Chairman Otunba Gbenga Elegbeleye described the deal as a turning point in the league’s commercial evolution. He said the focus is now on producing consistent, high-quality content for wider distribution.
“We want every Nigerian home, whether in villages or major cities, to be able to watch the NPFL. Our objective is to place the league on as many platforms as possible,” Elegbeleye said.
He also stressed that the agreement does not exclude other broadcasters.
“This partnership with Inview and AS Production Hub remains part of a broader plan. The league is being unbundled, which means more broadcasters can come in. More partners will produce more revenue and better development for our clubs and players.”
NFF President Alhaji Ibrahim Musa Gusau praised the NPFL leadership for maintaining focus despite challenges. He said the league’s strategy will yield long-term benefits with patience and continued support.
In a separate development, the NPFL entered into a strategic data partnership with Round Up Technology valued at over ₦600 million. It includes an annual ₦140 million payment for technical data services covering match statistics, player metrics and league analytics. This marks the first structured commercial income the NPFL will receive from data mining and data monetisation.
Dignitaries present at the ceremony included the Director-General of the National Broadcasting Commission, Charles Ebuebu; the Director-General of the National Orientation Agency, Mallam Lanre Issa-Onilu; and the Director-General of Voice of Nigeria, Mallam Jibrin Baba Ndace.
With television unbundling, direct data monetisation and an expanded broadcast framework, the NPFL appears set for one of its most commercially promising phases.
The league confirmed that the deal includes a mandatory ₦800 million activation fee, with matches to be available on free-to-air television and designated digital platforms.
The agreement was signed in Abuja and marks a major milestone in the NPFL’s drive towards improved visibility and revenue generation.
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